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[New Report] State of Social 2024

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blog article

7 Ways to Use Social Media for Content Marketing Research

Marketing

By Kit SmithJul 12 2016

.... This makes social listening a powerful tool for trend hijacking. With Brandwatch you can set up Signals, automatic intelligent alerts that will notify you of trending topics. This automation gives you the best chance of catching a trend as early as possible, leading the conversation rather than fol...

blog article

Inside Consumer Insights: Talking to Metia’s VP of Customer Experience Strategy and Insights

Marketing

By Natalie MeehanAug 10 2016

...fact, we do it all the time. Are there any other trends you’re seeing in the social research space? Misia: I think the biggest trend is the continued desire to integrate and automate data in real time. I think one of the challenges with that is whether or not people can actually act on stuff in real...

blog article

Back To School Shopping: 5 Insights Retailers Need To Know

Marketing

By Rebecca BeregovichAug 18 2017

...ef_src=twsrc%5Etfw&ref_url=https%3A%2F%2Fapp.brandwatch.com%2Fproject%2F1998163260%2Fdashboards%2F343418 The takeaways Using Brandwatch Analytics, we were able to uncover the who, the what and the when of back-to-school shopping. Focusing on intent-to-purchase mentions allowed us to glean insights ab...

blog article

Social Engagement Around “How to” Content is Plummeting. Here’s Why You Should Be Creating It Anyway (And How)

Marketing

By Gemma JoyceSep 4 2018

...The Brandwatch React team pulls together data from Google, BuzzSumo and Pi Datametrics to work out what value "how to" content has and the best ways to create it....

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.