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By Will McInnesOct 7 2015
...neration pioneers. I could make automotive or telecommunications comparisons, but it’s a little clichéd. You can find your own precedents of technological and cultural evolution. In terms of business value of social I see real progress, and I’ve been at this for a while. In picking apart that ‘real p...
By Hannah TregearJun 27 2016
...do best as an agency, which is applying a bit of common sense and experience on top of that, makes the process much more rich. And we definitely couldn’t do that to an appropriate level for the clients that we work with if we didn’t have strong research and data at the heart of it,” says Vikki. Hill...
By Leo DavieAug 18 2016
...it a financially viable solution for CPG and FMCG companies seeking real-time business analytics that allows them to make impactful, revenue making decisions on their in-store presence. It is understanding the evolution of crowdsourcing and where it is headed as a technological innovation which reall...
By Kit SmithNov 29 2016
...ed if this initial offering takes hold. Instagram Business Tools It has long been a frustration for businesses that Instagram offered little in the way of analytics, but a recent update has changed that. Instagram Business Tools allows accounts to be verified as a business account for the first time....
By Martin ThomasJan 9 2018
...media teams and specialist agencies are pretty inexperienced when it comes to strategic planning – by instinct and temperament they tend to be doers rather than thinkers. They have also emerged from a new economy business culture that doesn’t really do planning. ‘Fail fast, fail often’ has become th...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.
