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[Webinar] AI Skills Every Digital Marketer Should Have

Join us as we explore the essential AI skills every marketer should have.
Discover how to maximize AI’s potential while maintaining your unique creative edge

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React: Sanders Comes Out on Top in First Head to Head #DemDebate

Online Trends

By Emma ShanahanFeb 5 2016

...ders 66% positive @Hillaryclinton 54% pic.twitter.com/6O9abTgsqU — Brandwatch React (@BW_React) February 5, 2016 There was a feeling of mutual respect as the debate drew to a close, with both candidates commending each other and respecting each other’s view. Although, one of the moments of the night...

blog article

More Tabs, Please #13: Tsunami Ghosts, Tyrannical Design and Birds

Marketing

By Josh BoydMar 2 2018

...birds: the ability to fly intercontinentally for free. No six hour stopovers in obscure and remote airports for them. The piece is also visually-stunning and interactive, and I’m a sucker for anything that makes me feel like I’m walking through a museum exhibit. So this is how democracy dies, to opp...

blog article

Commentary: Why Influencer Marketing Needs to Grow Up

Marketing

By Kit SmithFeb 25 2016

...ons from ‘people like us’. The most trustworthy recommendations come from a friend, but in our connected world it doesn’t have to be someone we know: it’s the reason peer reviews have become so widely used. It follows that mature, best practice influencer marketing should focus on gaining real engage...

blog article

Back to Fun: How Movie Buffs and Foodies Are Feeling About Businesses Reopening

Online Trends

By Gemma JoyceSep 2 2020

...From going to the movies to dining out, many of us have missed our hobbies during lockdown. But what about the super-fans, like move buffs and food lovers? How do the enthusiasts feel about their favorite establishments reopening?...

blog article

How to Get Started with TikTok Analytics

Marketing

By Roza TsvetkovaFeb 10 2023

...Read these useful tips on TikTok analytics and translate them into marketing success for your brand....

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.