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blog article

How Social Media is Revolutionising the Restaurant Industry

Marketing

By Joel WindelsFeb 24 2012

...was similarly released in a small market, but the presence of social media caused it to become a national topic. Even though a lot of this publicity was necessary, it still got people talking about the KFC brand. Similar effects have been seen at the chain Hardees. Because of instances like this, ana...

blog article

11 Ways to Find Trending Topics on Social Media

Marketing

By Kit SmithAug 23 2016

...l developed a really interesting tool called Blue Feed, Red Feed. This shows a representation of the different stories that the algorithm can display. It only shows a few contentious political topics, so can’t really be used as a trend finder, but it is a useful reminder that different social media t...

blog article

Social Media Conversion Strategy: 10 Tips to Increase Social Media Conversions

Marketing

By Marvellous Aham-adiDec 19 2019

...From choosing formats to optimizing landing pages, here are some simple tips to increase your social media conversion success....

blog article

How to Get More Followers: 30 Tips from the Experts

Marketing

By Kit SmithOct 20 2016

...arrage of content is a great way to escalate your social media presence @willmcinnes Understand the different networks This might be obvious, but different things are appropriate on different networks. Don’t post your holiday snaps on LinkedIn. Put social share buttons on each blog post The more peop...

blog article

Ask an Expert: The 10 Step Guide to Championing Social Data in Your Business

Marketing

By Kristian BannisterJan 4 2016

...erstand what obstacles they’re facing and propose social data as a solution.” Ben Donkor – Social Media Analyst, Microsoft Tell stories with the data Often when we talk about the uses for ‘social data’ with prospective customers it’s the simple anecdotes that are most effective. As an example, an ice...

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.