[New Report] State of Social 2024
Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report
Get the report
Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report
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By Dominick SoarMay 11 2011
.... Sharing is great and of course it is one of the fundamental reasons for the explosion of social media, but it can lead to dilutions of our individual interests and curiosities if we all end up stuck in circles of the same material – content sharing and recommendations from friends are what we expec...
By Dominick SoarJun 24 2011
...to take on the biggest social-buying service out there, don’t allow your suppliers to limit the quantity of redemptions and undermine the fundamental principle of your business. We will of course be using Brandwatch to keep an eye out for any interesting reactions…...
By Joel WindelsSep 16 2012
...s wheel of eight basic emotions. Plutchik divided fundamental human feelings into eight primary emotions: joy, trust, fear, surprise, sadness, disgust, anger and anticipation. In Plutchik’s model, all other emotions are derived from these basic ones. We examined all conversations that exist on the we...
By Joakim NilssonApr 17 2014
...y brand is to increase sales and to reduce costs. Fundamental. The problem is that when it comes to social media, the norm seems to be to approach it with the same old tactics as worked for paid media; crafting a message and pushing it out as far as possible completely ignoring customer expectations....
By Joakim NilssonJun 13 2014
...leave people rolling their eyes, I think it’s a fundamental and completely justified question – but it doesn’t come with a single straight answer. The social media channels you should be on are where your target audience is Facebook has grown beyond anything other social network in terms of size a...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.
