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[Webinar] AI Skills Every Digital Marketer Should Have

Join us as we explore the essential AI skills every marketer should have.
Discover how to maximize AI’s potential while maintaining your unique creative edge

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blog article

React: How Twitter is Celebrating World Book Day

Online Trends

By Gemma JoyceMar 3 2016

...was the most mentioned author in our “best book” search, followed closely by Jojo Moyes (author of Me Before You which is being adapted into an upcoming movie). Meanwhile, #albumsasbookcovers generated over two million impressions as people got involved this week. #WorldBookDay #AlbumsAsBookCovers p...

blog article

React: It’s a Love Story? Social’s Obsession With #Hiddleswift

Online Trends

By Gemma JoyceJul 7 2016

...e stars’ new found love really is. In a desperate search for the truth, we took a look at the data behind the romance that’s taken the world by storm. No blank spaces in this data We looked at three weeks worth of mentions of #Hiddleswift (and other combinations of Taylor Swift and Tom Hiddleston). O...

blog article

React: The Social Data Behind the 2016 Democratic Convention

Online Trends

By Gemma JoyceJul 29 2016

...ker quotes Dumbledore (yes, from Harry Potter) in search of unity https://t.co/G7rTJ3TASa | AP Photo pic.twitter.com/zrx6pYRzqN — POLITICO (@politico) July 25, 2016 Of all the speakers it was Michelle Obama who really stole the show, getting over 100k tweets in a single hour following a widely celebr...

blog article

Five Examples of Creepy Marketing: When Personalization Goes Too Far

Online Trends

By Gemma JoyceJan 5 2017

...s added to your personal album by touching “Mickey-to-Mickey” with Disney photographers, Magicband wearers get all sorts of perks for their family that are tailored to them. It literally goes this far: https://twitter.com/DurganTim/statuses/814204439980638208 Perhaps it’s strange that in the safely s...

blog article

A Room With a View: What Goes on in Room Two of Brandwatch HQ

Marketing

By Chris SkiltonJul 15 2013

...h charges the public a paltry fee to get a once-in-a-lifetime view of this chunk of East Sussex (much like the view from this desk, except from slightly lower down). I see young seagulls on rooftops flapping their wings in preparation for that first flight, their mothers protecting and tending to the...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.