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By Mark GardinerJan 24 2013
...brand is the aggregate result of millions of face-to-face, one-to-one interactions between customers and front-line staff. I’m not talking about scripted, “Would you like fries with that?” pseudo-conversations. Even the lowliest Trader Joe’s crew members are empowered and encouraged to befriend cust...
By Madalena ScottAug 16 2013
...ntly misspelled brand name: Walmart, Wallmart, Wal-Mart, Wall-Mart, Wal*Mart, Walmart*, Waltmart, Walamart, Walmmart … In this case, you could save yourself some effort by using the replacement operator (symbol ?) in Brandwatch, which will find mentions where the question mark can be replaced by anot...
By Kinjal AdesharaMar 3 2014
...re shipping options. We have already seen the next-day-delivery options in shipping options for local stores and larger ecommerce stores and reducing delivery times is a priority for all ecommerce websites. The rollout of Amazon Prime Now is just the latest attempt to make online shopping easier. 9....
By Iris VermerenMar 26 2014
...you’re looking for? To identify what’s trending, search for keywords such as: social #hashtags industry phrases thought leaders celebrities acronyms trending topics competitors industry organizations (etc.) No matter which platforms or tools you’re using, it’s essential to dig into a generous variet...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.
