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blog article

Social Selling: How to Nurture and Generate Leads on Social Media

Marketing

By Kit SmithDec 9 2016

...rs people asking for advice on purchasing a smart watch. On the right of the screenshot, you can see a sample of the mentions. This is obviously an opportunity for community managers or salespeople from a smart watch company to reach out and engage with individuals. For some products or industries, i...

blog article

New Apple Products: How Did Apple’s Quiet Announcements Compare to an Apple Event?

Online Trends

By Gemma JoyceMar 22 2017

...to cover our data? Drop us an email at react@brandwatch.com for more information. [bw_banner_cta type=1 url=”https://www.brandwatch.com/reports/consumer-technology/” button=”GET THE REPORT” title= “Consumer Technology Report” image=”https://www.brandwatch.com/wp-content/uploads/2016/07/EN-Report-Cons...

blog article

Beautifully Tragic Death Unites Twitter

Online Trends

By Joel WindelsFeb 28 2012

...high profile deaths. As is the case with so many trends, the #RIPGreggJevin hashtag – which was the top UK trend by 3pm on Friday – was fuelled by humour, with retweets and sharing of jokes the primary catalyst behind the spread of the news. From its origin at 10am, it took off at around 1pm, when @...

blog article

A Very Scientific Look at Whether Cats or Dogs are Most Popular on Instagram

Marketing

By Ryan SweeneySep 13 2016

...-skewed distribution. Dogs follow the overall pet trend with a bimodal distribution. #dogsofinstagram posts are more likely to have up to 30 hashtags, but for those who aren’t as hashtag crazy, posts will either include hashtags in the comments or between 4 and 10 total hashtags. Cats follow the same...

blog article

E-commerce Trends: 7 Predictions on What to Expect in 2017

Marketing

By Kit SmithDec 7 2016

...bout the move to mobile in end-of-year e-commerce trends posts, but that repetition doesn’t mean this isn’t a valid trend. This Groundhog Day fixation on mobile is simply a result of the neverending march of mobile. This year, mobile traffic has overtaken desktop on the web. Google is also working on...

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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.