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[New Report] State of Social 2024

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blog article

The Fox News Twitter Hack

Marketing

By Dominick SoarJul 7 2011

...is isn’t even the first case of Fox News’ Twitter feeds becoming hacked. Back in early 2009, @foxnews tweeted “Breaking: Bill O Reilly is gay” in reference to the popular and controversial host of O’Reilly Factor. I used Social Media Monitoring Tool, Brandwatch, to look at how quickly an incident lik...

blog article

5 Amazing & Innovative Twitter Marketing Techniques

Marketing

By Joel WindelsApr 11 2012

...y number five in our list is stolen from the Brandwatch archives, from a project we embarked upon last year. In October 2011, Brandwatch worked with Tweetcamp to generate buzz for their ‘unconference’, an event that needed a community to be built in advance to garner interest in the festivities. Bran...

blog article

Why The Most Social Brand in the World Isn’t Even ‘Social’

Marketing

By Mark GardinerJan 24 2013

...r manager? However, in my conversations with Brandwatch, both Seb (VP North America) and Joel (Lead Community Manager) have asked me this: even though Trader Joe’s has succeeded without social media until now, couldn’t it do better with a proactive program? Of course it could. Despite the fact that c...

blog article

Losing Twitter Followers? Here’s 13 Possible Reasons Why…

Marketing

By Jasmine JaumeFeb 28 2013

...Tweet too often and you just fill your followers’ feeds with your messages, drowning out the rest of their followers; probably not what they want. So, keep it to a moderate level (and anyway, haven’t you got something better to be doing?) 8. You change your avatar too much If you constantly change yo...

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.