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blog article

How to Turn Your Employees into Your Best Social Media Advocates

Marketing

By Abby PerkinsDec 1 2014

...mage. When you’re recruiting candidates, a strong social media presence can help you attract top talent in your field. And when you’re conducting advertising campaigns, your social media presence can go a long way toward increased exposure for new products. There’s no doubt that social media is one o...

blog article

16 Best Digital Marketing Tools in 2024

Uncategorized

By BrandwatchOct 25

...Find the best digital marketing tools to streamline your SEO, SoMe, content, and automation strategies in 2024....

blog article

Marketing: 6 Key Social ROI Questions Answered by Top Industry Influencers

Marketing

By Ruxandra MindrutaSep 25 2015

...e of everything we do” – Mike Allton.   When does social data and social listening tools become relevant when talking about ROI?   There was common agreement that using social listening platforms can have an extremely powerful impact on the quality of your ROI measurements. Ted pointed out that liste...

blog article

The Buy Button Invasion: Is Social Commerce Finally Taking Off?

Marketing

By Kit SmithJul 14 2016

...commerce actually happening? The current state of social commerce Social commerce is a subset of electronic commerce. It harnesses social media, user interactions, and content to facilitate the buying and selling of products and services. This should happen on the social platform itself, rather than...

blog article

How To: Make the Most of Social Data in Your Insights Center of Excellence

Marketing

By Dinah AlobeidAug 16 2017

...andwatch, we believe in the far-reaching value of social data. But we also know social is even more powerful when analyzed alongside other data sets; ask any market researcher and you’ll hear a resounding “yes!”. But when it comes to selecting which social metrics to measure and prioritize in your te...

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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.