[New Report] State of Social 2024
Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report
Get the report
Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report
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By Giles PalmerDec 17 2014
...g social media from the perspective of content is fundamental to knowing what is going on. We have built a very large machine that is great at finding, analysing and categorizing that content. But one question Brandwatch struggles to answer is: why? Why did this message spread so quickly? And equally...
By Marcus BeardAug 21 2015
...eople who adore Trump being harsh on immigration, fundamental conservative values, aren’t the ones glues to their phones and tweet feeds all day. Violence beats votes There’s too much violence on social media a whole. It’s even worse for public figures like Mr Trump. When we analyzed what people want...
By Natalie MeehanMar 7 2016
...esearch or, often both, to help them answer those fundamental questions: who, what, and where, and overcome their communications challenges.” Colleen adds, “We find that the digital research is a pivotal step in helping to refine and target online audiences that are already having relevant conversati...
By Kit SmithMar 10 2016
...ny major PR activity for most brands in 2016. The fundamental tenets remain the same, however. Telling the right story to the right person at the right time is still at the core of PR strategy. And proving ROI is still the biggest challenge the industry faces. PR, disrupted – we’re all publishers n...
By Hannah TregearApr 25 2016
...plines As a 21st century business, social plays a fundamental role within Dollar Shave Club. So much so, several departments within the organization have team members dedicated to social to collaborate and get its best content forward. “As the social channel owner, I’m responsible for everything that...
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.
