Join us as we explore the essential AI skills every marketer should have.
Discover how to maximize AI’s potential while maintaining your unique creative edge
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By Ashley VerrillApr 29 2014
...rse; but also optimizing these so when some clicks-to-share, the field auto-populates with suggested copy and an image. How can marketers target specific groups on social media as a means of content optimization? Hashtags, sharing in groups (such as Linkedin groups or G+ communities) and @-mentioni...
By Jasmine JaumeApr 26 2014
...ular or trending hashtags or topics, for market research, jumping in on popular topics or understanding competitor activity. For example, see a trending hashtag that you want ot track and analyse? Quickly set up a Query using the hashtags: operator and you’re ready to go. There are plenty more uses o...
By Sean McMahonJun 12 2014
...gaging with a person behind the corporate image.” Competitions have become a big part of how travel companies use social media. They range from the everyday call to submit photos (like the Thomas Cook example, below) to exciting prize-based challenges. Thomas Cook invites users to submit photos. Comp...
By Jessica EdmondsonJul 14 2014
...its many different SMB services into one – easy-to-use platform and dashboard. That’s Search, Maps, Google+, AdWords and even some degree of Analytics all in one place. As such, the features here aren’t really new, just combined so that small businesses will have a much easier time of harnessing all...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.
