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blog article

7 Key Applications for a Social Media Command Center

Marketing

By James LovejoyNov 11 2014

...marks an inflection point for the applications of social media. Finally social data has escaped the confines of the lone computer on the resident social team member’s desk. Instead, the command center allows more employees across the business to quickly understand the consumer pulse and how their rol...

blog article

How Much Do Social Media Managers Make: Salary Insights and Factors

Uncategorized

By BrandwatchJul 18

Report

Digital Marketing Trends 2023

This free, bookmarkable report reveals: The 10 biggest digital marketing trends that will impact marketers this year Inspiration and a truckload of examples from real brands Advice on how to tap into trends in a meaningful way that makes sense for your brand Perspectives on when to jump on the bandw...

blog article

Ask an Analyst: Five Ways You Can Make Brandwatch Audiences Yours

Marketing

By Ben EllisOct 4 2016

...ow they evangelise your brand with their personal social presence. You can also credit and commend social influencers who advocate your brand and products – especially when you realise that to get that level of influence you’d often have to pay someone who probably has little to no affinity to your b...

blog article

10 Practical Applications for Social Data

Marketing

By Kit SmithNov 10 2016

...ial selling Social data can help to maximize your social presence to ensure that you are creating an environment that encourages and facilitates social selling. The right action taken from the right data can boost a variety of factors helpful for social selling. Crafting content and identifying influ...

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.