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[Webinar] AI Skills Every Digital Marketer Should Have

Join us as we explore the essential AI skills every marketer should have.
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blog article

How to Prove the ROI of Customer Service in Social Media: Part 1

Marketing

By Joakim NilssonOct 2 2012

...customers are pretty verbal about their purchase experiences, sharing both the positive and the negative. And these voices have long gone beyond the company’s normal inbound channels such as phone and email, and have reached the space of countless forums, review sites, social networks and blogs. It...

blog article

Insights from the Outside: Review from a Former Client

Marketing

By Joel WindelsJan 16 2013

...customise their own Page Types (using Site Groups) is also something to consider.” (thanks valued customer, “we’ll take it on board”). Well, that was a fun way to ramble on about how good we are compared to our competition without us having to say much ourselves. Please do get in touch if you think...

blog article

6 Ways to Boost Your Customer Service on Social Media

Marketing

By Ruxandra MindrutaDec 4 2014

...urgent customer issues. 5/ Manage the three most common complaint categories   How you respond to customers online depends greatly on your company’s culture and guidelines for external communications and customer support through other channels. Still, commonalities have emerged among leading brands...

blog article

Insights Central: Explore Projects Created by Brandwatch Experts

News

By Nick TaylorSep 8 2015

...er their own insights that lead to real, valuable business decisions. The best stories are the ones you can’t wait to tell someone else. How Insights Central works There’s a huge amount you can do with Brandwatch Analytics. We regularly crawl over 80 million sites, forums, blogs and social networks a...

blog article

September Update: More Data, Faster Insights

News

By Nick TaylorSep 29 2015

...ed and opinionated discussions take place. Disqus comments on review sites or on a brand’s own website are where consumers offer their most immediate reactions to new product launches and services. This allows marketers to discover what’s being said about their brand before it reaches social media. I...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.