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[New Report] State of Social 2024

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blog article

Facebook Trends: 9 Predictions on What to Expect in 2017

Marketing

By Kit SmithNov 22 2016

...merging markets, neatly tying two of our Facebook trends together. Facebook Trend: Futureproof Facebook needs to keep people clicking, liking, and sharing. It’s key to Facebook’s business model. It is this engagement, along with all the data it knows about its users, that allowed Facebook to post a 2...

blog article

Research: Social Insights on the Television Network Industry

Marketing

By James LovejoyAug 13 2015

...he course of a day only reinforces that idea. The trend of networks’ owned content is impressively similar the trend of mentions directed at the networks. Most importantly, tweets from both audiences and networks peak during primetime television. That insight reinforces research from Deloitte, which...

blog article

How to Create a Social Media Content Planner: Your Guide for Consistent and Engaging Posts

Uncategorized

By BrandwatchAug 14

...Your comprehensive guide for implementing a successful social media content planner....

blog article

57 Fascinating and Incredible YouTube Statistics

Marketing

By Kit SmithFeb 21 2020

...In an average month, 8 out of 10 18-49 year-olds watch YouTube In 2015, 18-49 year-olds spent 4% less time watching TV while time on YouTube went up 74% On mobile alone, YouTube reaches more 18-49 year-olds than any broadcast or CABLE TV network You can navigate YouTube in a total of 76 different la...

blog article

Top 10 Marketing Campaigns of 2017

Marketing

By Ruxandra MindrutaNov 21 2017

...know I would have struggled to stay dry eyed if I watched it hungover. Ultimately, this ad conveys a very powerful message in an effective way while also leading with a USP of their product. Job well done in my opinion. https://www.youtube.com/watch?v=YpUa7YvhUJo Heineken: World’s Apart Chosen by Nat...

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.