Join us as we explore the essential AI skills every marketer should have.
Discover how to maximize AIâs potential while maintaining your unique creative edge
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By Gemma JoyceAug 11 2016
...and advertising within newspapers that splash hate-driven headlines on the front page not only fuels the hatred but gives the brand unwanted negative associations that social activism will highlight. It presents a difficult problem. Brands might not want their non-tabloid reading customers to be angr...
By Leila JohnstonFeb 2 2017
...a whole – we joked about producing a Rob Tichener-free version for those listeners. With a Story Explorer, you could do just that.” Escaping into a fleshed-out world Why are people suddenly so interested in the data of fictional universes? “A story can be a satisfactory escape, but once you start cr...
By Sean CampbellAug 25 2017
...you honestly expect a serious rival to Amazon’s e-commerce in the near future? If taking on an established incumbent, product managers must build a product that is so good it can’t be ignored. 2. Are there enough distinguishing features? Successful products have something that sets them apart. Custo...
By Kellan TerrySep 5 2017
...rall 59.1% negative. Looking at sentiment on a day-by-day basis shows how Osteen’s discussion fared with the arrival of Harvey, and the downward spiral it took as people expected Osteen to help his neighbors. Osteen’s online sentiment dipped as low as 72% negative on the 30th. [bw_also_like id=”10363...
...allenges they face and the skills required to overcome them heading into the new year. In this guide, we cover four key skills that will be vital for success in 2019: Interrogation – How analysts in any organization should act like an agency when interrogating a brief. Collaboration – How can we work...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.
