[New Report] State of Social 2024
Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report
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Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report
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By Jessica EdmondsonNov 27 2014
...few brands that do it right. Red Bull’s Instagram feed If telling effective stories means getting your audience to sit up and think, “Wow, that’s me,” then the first step is getting to know that audience inside and out. And of course, there’s no better place to do that than on social media, where you...
By Matt EverardJan 26 2015
...a bank of images to use in future posts. The ‘BuzzFeed Effect’ Popular social news site BuzzFeed has seen unrivalled levels of success since its launch. This is partly due to their standard tactic of creating posts which people can relate to on a personal level. The Sainsbury’s Twitter account also s...
By Kit SmithJul 11 2016
...ocial media in this niche. “It’s hard to get that feedback once someone has a laptop or a TV in their home. It’s hard to find another way to get feedback like that.” Another example comes a PR perspective: using social as a communication channel that complements traditional methods. If the company ha...
By Gemma JoyceDec 6 2016
...ie’s audience numbers plateauing. The recommended feed will show videos that are popular and that viewers might like but they’re not always successful at hitting the mark. As PewDiePie says, “Sorry Zoella, but I don’t care what’s in your bag”. The prominence of his ranting video in non-fans recommend...
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