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Learn from millions of consumer posts on social media to discover the latest changes in consumer behavior. You’ll read about: Consumer attitudes towards the cost of living crisis and buy now, pay later Consumer technology trends, including concerns about data privacy How diversity and inclusion impa...
By Dominick SoarAug 24 2011
...at you deal with it. Specificity (is it a general complaint or targeting a specific experience?): If it’s clear who needs to deal with it, it should be passed on to them ASAP. In addition to these there may be many other ways of determining who should be responded to most urgently and who should be l...
By Diane Pierre-LouisJul 8 2013
...media, so too, can positive reviews. Accordingly, companies that resolve customer complaints in a matter of hours – or even minutes – instead of days, weeks or months are likely to boost their reputation. Twitter should be viewed as much more than just a broadcast channel. It’s an invaluable listenin...
By Gina HortonOct 24 2013
...anicures, making the purchase of their product an experience individual to that of their competitors. Product Time and time again we have been exposed to cosmetic campaigns that tell us their products will make us wrinkle free, skinny and beautiful. It was therefore a breath of fresh air when Dove’s...
By Kimberly McNallyFeb 26 2014
...ld and travel is no exception. Social media has become a seamless part of a traveler’s experience – from researching their trip (best airlines, hotels, etc.), to engagement throughout the duration of their travel and even post-trip reviews and feedback. Travelers are becoming increasingly influential...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.
