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blog article

#AskTheExperts: 10 Influencers Share Best Practice on Social Business Intelligence

Marketing

By Ruxandra MindrutaJun 18 2015

...e looking at the most interesting, practical ways social media has helped these social experts make their own business intelligence better. 1/ Ted Rubin (Social Marketing Strategist, Return on Relationship)     Social media “is” my business intelligence. There’s a single distinction between great and...

blog article

Is Using Social Media for Work Killing Your Phone Battery?

Marketing

By James TimpsonNov 10 2014

...tensive work. Collect Content: Writing content to feed to social media is time intensive, so make sure you are continually gathering ideas and save them. This will allow you to quickly access the information and write a status update. Schedule Posts: If you are limiting yourself to only using social...

blog article

5 Ways to Boost Your Social Media Monitoring

Marketing

By Ruxandra MindrutaOct 22 2014

...ces can definitely have a positive impact on your social presence. Nevertheless, going a step further and managing them in a customised way by creating rules, categories and tags can definitely suit your business needs more specifically. Auto-categorisation with rules enables brands to prioritise soc...

blog article

How to Increase Social Media Engagement

Marketing

By Kit SmithJun 29 2016

...you how many people have arrived at your site via social media Earning social media engagement is about connecting with people, and offering them valuable content. Setting your goals and knowing your audience are key to success. Alongside these tenants, some simple research can help you maximize your...

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.