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[Webinar] AI Skills Every Digital Marketer Should Have

Join us as we explore the essential AI skills every marketer should have.
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blog article

Who Benefits From Your Content? Demographic Data Can Help!

Marketing

By Patricia TrutescuJul 9 2014

...press material online Contact the publicists and managers of all the bands coming to the event for a possible interview The above resulted in a newsworthy article about the Governors Ball Music Festival which happened earlier this month and included musical acts like Janelle Monae and the band Basti...

blog article

Let’s Debate: Traditional Market Research versus Social Insights

Marketing

By Natalie MeehanJul 13 2016

...their Twitter handles, we asked them, ‘Were you recommending Microsoft over competitors?’ ‘Of course, absolutely every time I possibly can. That’s what I’m recommending.’ You socially connect the survey to what they’re publishing and you find they’re completely lying, and that actually the net promot...

blog article

How to Use Social Intelligence for Every Stage of UX Research

Marketing

By Alex JonesMar 17 2017

...ta type=2]Start enriching your research with Brandwatch Analytics[/bw_banner_cta] From your salespeople to customer service, your company should be driven by user experience. Learn the best practices in using social media for UX research....

blog article

How to Get on the Front Page of Reddit

Marketing

By Gemma JoyceMay 17 2017

...hing you can do starting off using Reddit is to become impatient. Become a genuine and authentic user, not a spammy wolf in a Redditor sheep’s clothing. 4. Add value or be punished Subreddits are full of passionate people who know about the subject at hand. Your post needs to add to that conversation...

blog article

What Truly Matters to Your Customers? Exploring the Truth with Metia’s Misia Tramp

Marketing

By Margot SikorskiMay 31 2017

...e. With all the choice and flexibility these days comes complexity in decision making. When customers have so many options, it is difficult for them to actually choose. They are looking for brands to make their lives effortless, no matter what they are selling. But consumers also want to ensure their...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.