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blog article

The Complete Social Media Marketing Guide

Marketing

By Josh BoydJul 5 2020

...h it. So here’s our guide to fixing that. What is social media marketing? Social media marketing is any marketing that takes place on social media platforms. Unsurprisingly, this includes a huge range of activities that simply have social media in common. So whether it’s promoting a blog post or runn...

blog article

How Advanced is Your Company’s Social Media Program?

Marketing

By Joakim NilssonFeb 11 2014

...ilots for social selling Has their CEO present on social Has social governed in a dedicated task force instead of a single social media manager Level 4: social media becomes integrated in the organization   An emerging social media program as I’ve exemplified in level 3 is paving the way for a fully...

blog article

Social Media Consultant: Key Strategies for Digital Success

Marketing

By BrandwatchJun 27

...What makes a great social media consultant? Here is a guide with helpful tips for success....

blog article

Social Media Strategy: Your 5-Step Plan to Success

Marketing

By Joe FylanJul 24 2023

...We cover what goes into a successful social media plan, from finding the right metrics to identifying your target audience and more....

blog article

20 Top Social Media Monitoring Tools

Marketing

By Ksenia NewtonNov 8 2023

...ndy tool for measuring your and your competitors’ social media presence. A free account allows you to track 12 social sites, including Tumblr and WordPress. However, if you’re interested in 24 more, such as Facebook, Pinterest, Twitter, etc. a pro account is required. HowSociable’s approach to social...

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.