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[Webinar] AI Skills Every Digital Marketer Should Have

Join us as we explore the essential AI skills every marketer should have.
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Understanding Online Serophobia: How Hate Speech Against People Living with HIV and AIDS is Evolving

Online Trends

By Gemma JoyceNov 30 2021

...A social media data study analyzing millions of data points to understand how hate speech targeting people living with HIV and AIDS has evolved online between 2019 and 2021....

blog article

Complete Guide on How to Conduct an Effective Customer and Segmentation Analysis

Marketing

By Kit SmithOct 31 2023

...job responsibilities Demographics: gender, age, income, family, and location Communication: which channels do they prefer? What is their demeanor? Do they have an assistant? Media and influencers: which publications do they follow, and which individuals are leading the conversation in their world? Ch...

blog article

Why Agile and Scrum is Good for Your Business

Marketing

By Teodora IvanovaJan 6 2014

...r Z” by a deadline. Agile is more, well… agile; a business commits to producing as much as it can in 2-week stretches (called ‘sprints’), and then builds on it in future sprints. There are a number of well-known agile methods which are focused on different aspects of the software development life cyc...

blog article

Dislike Business Networking? Just Look For The Silver Lining

Marketing

By Fiona SalukDec 8 2014

...ll result in ‘strategic drift’, as, incrementally business practices become dated and irrelevant. You may think you’re doing all the right things to succeed but really you may be unaware of new trends and insights bubbling to the surface of your sector. A firm undergoing strategic drift is similar to...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.