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[New Report] State of Social 2024

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blog article

Travel and the Customer Journey: Where Next From a Google Search?

Marketing

By Konstantina VasilevaJan 25 2018

...by the crisis in 2007-2008, because the downward trend is clearly starting before that. So what is going on? If we look at the same Google Trends topic filtered not by web search but by YouTube search, things begin to take a different shape. Search interest is on an upward trend in line with the ris...

blog article

The Rise of the Second Screen: Is the Internet Overtaking TV?

Marketing

By Sam MeltonOct 22 2013

...eholds watching TV fell by 500,000. People may be watching less traditional TV, but they’re watching more television content. They’re just doing it online. Online streaming   As traditional TV viewership shrinks, numbers are on the rise for online TV streaming services like Netflix and Hulu. Netflix...

blog article

Research: How to Mine Social Media for Customer and Product Feedback

Marketing

By Kristian BannisterMay 1 2015

...es of showing you to use Brandwatch to tackle certain tasks, so keep checking in to learn more. [bw_banner_cta type=2 title=”Get super quick product feedback”]See Brandwatch Analytics in action.[/bw_banner_cta] Learn how to mine social data to get super fast, rich product and customer feedback....

blog article

The Best YouTube Marketing Campaigns and Why They Work

Marketing

By Kit SmithDec 2 2016

...ire population. Today, more than a billion people watch videos on YouTube, with almost 5 billion videos watch every single day. Considering 844 million people have watched “Charlie bit my finger”, it seems we no longer need a defining moment in the history of humanity to get us watching videos in mas...

blog article

Apple Watch vs. Garmin: Who Wins the Online Conversation?

Online Trends

By Emily SmithOct 24 2022

...This smartwatch debate has been going on for years. But which brand triumphs online?...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.