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[New Report] State of Social 2024

Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report

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Case Study

British Red Cross

...s a historic charity taking a modern approach with social. The organization helps people in crisis, whomever and wherever they are, responding quickly to disasters and working with international communities to prepare for future crises. When Hurricane Sandy hit in 2012, conversation online surroundin...

blog article

Influencer Marketing Tools for Finding and Analyzing Influencers

Marketing

By Ksenia NewtonOct 3 2022

...wn tool on this list. It’s also the tool that has come under the most criticism. Klout grabbed a lot of attention when it launched back in 2008 as it was one of first examples of scoring users based on social influence. In recent years, there has been backlash surrounding Klout’s scoring system. The...

blog article

The Best Instagram Analytics Tools

Marketing

By Kit SmithJul 4 2022

...discover your most active commenters and the most common keywords in the comments. 2. Social Bakers   Social Bakers offer a free Instagram analytics tool. Although the offering is fairly basic and doesn’t offer too much insight. You can see what your top posts are, most used hashtags and tagged accou...

blog article

Extracting Consumer Insights from Social Data: Why You Need to Just Do It

Marketing

By Dinah AlobeidNov 14 2016

...feedback from social. Customer Care This example comes from a well-known American financial services company. The brand measures customer care channel response times. They looked specifically at how long it takes their brand to respond via an official Facebook or Twitter handle and found it can take...

blog article

On the Tough Question of Contradictory Data in Market Research Methodologies

Marketing

By Dinah AlobeidDec 13 2016

...practices and tech mature and become more business-, user-, and action-friendly, and integration with other data insights processes increases, expect to see growth in the use of social insights across the enterprise in parallel with increased ROI. But for today, expect to see isolated teams within ma...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.