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[New Report] State of Social 2024

Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report

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Guide

The Complete Marketer’s Guide to 2019

...oke to some of the smartest minds in marketing, research, and intelligence to identify key trends marketers need to know about to prepare for the coming year. In this guide, we cover: Customers – how purchase behavior is being shaped by ethics and a disrupted customer journey Brands – the importance...

Guide

Bringing Together Structured and Unstructured Data

We are surrounded by data. Managing it all in useful ways seems to be a defining challenge of our time, but there are solutions. In this guide, you’ll learn: The differences between structured and unstructured data The benefits of bringing together both types of data Why it’s a bad idea to omit one...

Guide

The Complete Guide to Reddit Data

...data for the following use cases: Brand tracking Competitor benchmarking Crisis tracking Product feedback and service reviews Customer journey analysis As well as tips for engaging with audiences on Reddit, getting posts to the front page, and general tips and tricks. Practical tips for getting the...

Guide

Mastering TikTok: A Comprehensive Guide for Social Media Managers

Welcome to our comprehensive guide to mastering TikTok for social media managers. Do you want to gain insights, strategies, and practical tips to elevate your TikTok strategy? We’ve got you covered. In our guide you’ll find: Advanced techniques to captivate your audience and increase engagement Idea...

Guide

Creating a Culture of Competitive Excellence

...In this guide we look at the three steps your brand needs in place to succeed in an increasingly competitive playing field....

Guide

Leveraging the Voice of the Customer in 2020

...ll want in the future React to customer crises What does it take for an organization to become truly customer-centric?...

Guide

The Complete Marketer’s Guide to 2018

...missing the mark.   In this guide, we present the tactics marketers need to make the most of 2018. Get quick tips on five key areas of marketing, including: real-time marketing, using qualitative data, understanding and measuring CX, creating data-driven strategies, and proving marketing ROI. Get th...

Guide

Customer Experience

...edback, and react quickly How to generate consumer-centric insights by starting with your target audience How to create a holistic view of customer experience data You'll also read real client examples on improving CX with digital consumer intelligence and expert commentary from Brandwatch expert Lau...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.