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blog article

The Complete Guide to Social Media Lead Generation

Marketing

By Michaela VoglJan 29

...lead gen results on Instagram than we ever will. Social listening lead generation This is one area of social media lead generation that’s overlooked. You don’t have to rely on sending out posts yourselves to get people interested, you can get proactive and go out and find them. Just be careful how y...

blog article

Social Selling: How to Nurture and Generate Leads on Social Media

Marketing

By Kit SmithDec 9 2016

...ple down the funnel where possible. Overall, your social presence should help to make up the landscape and build the community that increases visibility, adds value, and builds momentum. Who owns social selling? Having established that social selling isn’t entirely about selling, who owns it? It requ...

blog article

Interview: Toshiba on Discovering Consumer Insights Through Social

Marketing

By Kit SmithJul 11 2016

...een over the years. With every brand now having a social presence, the increased competition has made it harder to reach the right people. Algorithm changes that have restricted organic reach have only added to this effect. Monitoring engagement can give an indication of whether that is being read, b...

blog article

How to Become a Social Media Manager: A Quick Guide to Success

Uncategorized

By BrandwatchJun 20

...Learn essential skills, tools, and strategies to become a successful social media manager. Discover career paths, best practices, and tips to excel in this dynamic field....

blog article

Social Media Analytics: Unlocking Key Insights for Business Success

Uncategorized

By BrandwatchAug 13

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.