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By Ashley CiminoAug 5 2013
...ial web for brand mentions and interactions has become a common practice for companies across all industry verticals, allowing them to measure the volume and tone of online conversations. The next step for businesses, though, is to take the vast social data that they collect and turn it into social i...
By Marcus BeardJan 27 2015
...ld have embraced social media analysis. Analysing comments, posts and statuses allows companies to wield more power than simple popularity. Social media analysis uncovers insights related to customer sentiment, the effectiveness of campaigns and user experience. Analysis of big data has saved million...
By Joel WindelsJun 20 2016
...a foundation for intelligence to grow within the company.” As is common in these kinds of topics, eventually everything does return to that same old ROI chestnut. In terms of that value he initially referred to, Troy continues to explain that essentially intelligence teams have to get close to some...
...Scoprite come Glossier utilizza la soluzione di Social Media Management di Brandwatch per entrare in contatto con il suo pubblico di TikTok....
By Gemma JoyceDec 6 2016
...and the apparent negative effects of YouTube’s “recommended” section. “Recommended videos” is now the most prominent default section for YouTube visitors, while the Subscriptions feed is available when you click on it in the side bar. Previously, viewers would immediately see videos from the people t...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.
