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[Webinar] AI Skills Every Digital Marketer Should Have

Join us as we explore the essential AI skills every marketer should have.
Discover how to maximize AI’s potential while maintaining your unique creative edge

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blog article

David & Goliath: Lessons For Food & Drinks Brands

Marketing

By James LovejoyAug 22 2014

...around three key topics: energy, health and gluten-free. In an overly saturated market, they were able to find an untapped angle. However, perhaps Gladwell’s most important analysis is not of the story itself but instead of the reader. Why is it we sympathize with David and cheer him on as he defeats...

blog article

Paid Promotion: Should You Be Paying Up?

Marketing

By Phill AgnewSep 3 2014

...=”Hungry For More?” image=”https://www.brandwatch.com/wp-content/uploads/2015/02/CampaignMease-Thumbnail.png”]Read our free guide on campaign measurement.[/bw_banner_cta] Facebook has all but killed the organic reach of your page posts, leaving you with no choice but to use paid promotion. But is it...

blog article

99 Amazing Social Media Statistics and Facts

Marketing

By Roza TsvetkovaMar 8 2023

...=1 url=”https://www.brandwatch.com/reports/twitter-25-questions//” button=”GET THE REPORT” title= “What can billions of tweets tell us about the world?” image=”https://www.brandwatch.com/wp-content/uploads/2017/10/Twitter-Thumbnail.png”]Discover what we found out from years of research in this free r...

Guide

How Retail Brands Can Leverage Digital Insights

In this guide, you’ll learn: How to use digital insights to improve content and product copy How retail brands can better understand demand using digital consumer intelligence How retail brands can spot new opportunities with digital data How to monitor emerging trends and react to them How to lever...

blog article

3 Striking Ways That Credit Cards Are Using Social Media

Marketing

By Joel WindelsFeb 27 2012

...year. #1. An uber-generous card offer to spur word-of-mouth publicity The old way of thinking says that you should spend big money on TV commercials to get exposure for your product. Sure, that may work, but do you know else can do the trick? Creating a limited-time credit card deal that is so outrag...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.