Join us as we explore the essential AI skills every marketer should have.
Discover how to maximize AIâs potential while maintaining your unique creative edge
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By Chris OwenMay 13 2016
...adly, now blighting websites worldwide. These roll-overs, takeovers, video Manhattans, and pre-video trailers are making some websites utterly unvisitable. Some of the biggest names in publishing have more garish marketing around the editorial so it’s impenetrable, and in some cases so slow to load t...
By Kit SmithSep 28 2016
...ds and improve your marketing. What is customer research? Customer research utilizes any available method that can give you insight into your customers. Customer research can guide your business decisions by providing insight into your customers and what they are talking about. By extension, this wil...
2020 saw a revolution in retail. What trends can Australia retailers expect to continue or emerge in 2021? Read our report to learn about: What will the shopper experience look like in Australia in 2021? What was the key retail trend that stood out in Australia? Is the trend around DIY continuing to...
By Ruxandra MindrutaNov 27 2015
...ommunicate. Interestingly, marketing-inspired word-of-mouth is now believed to generate more than twice the sales of paid advertising and smart, flexible businesses have learnt and adapted to that. The beauty of influencer marketing is its cost-effectiveness and freedom to experiment with different s...
By Jessie TwerskyJun 22 2016
...ow the value of having fun, whether through an end-of-day table tennis tournament or one of our monthly sushi days. Our unique mix of employees is most evident when looking at the individuals who make up our different teams, from our designers to our data analysts. In this instalment of our Staff Spo...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.
