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[New Report] State of Social 2024

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blog article

Online Reputation Management in the Financial Services Sector

Marketing

By Chelsea FearFeb 12 2014

...channels, forums are a cornerstone of digital peer-to-peer advice and reviews and thusly should not be overlooked. With personal finance being a topic which concerns most and worries many, it is unsurprisingly a matter regularly discussed on consumer rights and advice forums. Brands can develop strat...

blog article

Not Your Average Bank: Customer Service as a Marketing Tool

Marketing

By Ruxandra MindrutaFeb 17 2014

...een relying less and less on the traditional “over-the-counter” service. These changes have partly caused, and partly been caused by the widespread closure of physical banks : 348 branches closed in 2013 in the UK alone, following over 2200 closures in the US the year before. However, banks doing not...

blog article

Event Recap: NYK Chicago 2018 Highlights, Day One

Marketing

By Natalie MeehanMay 16 2018

...ession, we learned how the top brands deliver best-in-class customer experience and how this affects their customers and their bottom line. Brigitte covered the blurring line between online and offline, warning against the bifurcation of internal marketing team strategy, as well as hammering home the...

blog article

All About the Clothes? Top 10 Moments of New York Fashion Week SS2017 on Social

Online Trends

By Gemma JoyceSep 16 2016

...nts out that many designers have gone for the “see-now, buy-now” model, displaying clothes that are ready for sale. Meanwhile, the prevalence of Snapchat as a platform to broadcast the fleeting moments and trends before they’re lost in a stream of hundreds of thousands of other voices is an interesti...

blog article

Doctor Who 13: How the World Reacted to the New, Female, Doctor

Online Trends

By Natalie MeehanJul 17 2017

...tfw&ref_url=https%3A%2F%2Fwww.theguardian.com%2Ftv-and-radio%2F2017%2Fjul%2F16%2Fdoctor-who-jodie-whittaker-announced-13th-doctor So what’s the takeaway here? That the likes of Dave, Martin and John in the Daily Mail section are the voice of the few, not the many. Daily Mail comments section never fa...

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.