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[Webinar] AI Skills Every Digital Marketer Should Have

Join us as we explore the essential AI skills every marketer should have.
Discover how to maximize AI’s potential while maintaining your unique creative edge

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blog article

Bloggers and Social Media Monitoring

Marketing

By Joel WindelsDec 20 2011

...ck from each individual blogger. I also have a one-stop-shop for looking at the comments and shares that the blog posts get once they do go up. 5. Long Tail Results Finally, I can monitor keywords, blog posts and resultant chatter for weeks after a campaign is done on my end to show results to my cli...

blog article

Small Scale Data is Still Relevant: Virgin Broadband’s Problems in Brighton

Marketing

By Joel WindelsMar 8 2012

...l data sets or localised data? Telecommunications companies come under fire a lot, with providers such as AT&T in the States and BT in the UK both regularly scrutinised for their shortcomings. We’ve taken a look at how useful isolating data regionally can be useful by performing a query for Virgin Br...

blog article

The Top-line Metrics That YOU Should be Monitoring

Marketing

By Joel WindelsMay 18 2012

...down of which type of sites the mentions are most commonly found. The overwhelming majority come from Twitter, though it’s important to note that Brandwatch can also display more detailed data about each type of site. In this tab we are able to observe which news sites mention Ben & Jerry’s the most,...

blog article

How to Effectively Incorporate Google+ Into Your Brand’s Content Strategy

Uncategorized

By Ramya RajuFeb 28 2014

...r activities can have a direct impact on Google’s search results. After all, Google’s search engine is built on the premise that content with more sites linking back to it deserves to be ranked higher. Don’t just make your post look more valuable by attaching an image, video or a web link to the text...

blog article

Marketing with Micro-Influencers: Engagement, Relevance and Authenticity

Marketing

By Kit SmithAug 11 2016

...uthentic and are seen as a trusted source when it comes to recommendations. The audience is following primarily for insights and insider knowledge in that one area of expertise. This relevance leads to more engagement. [bw_also_like id=”80254″] The importance of influencer authenticity Brands must, t...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.