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[New Report] State of Social 2024

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blog article

The Complete Social Listening Guide – Definitions, Benefits, and Actionable Tips

Marketing

By Michaela VoglDec 11 2023

...o. All you needed to do was get some context to a trend. This is social listening. It’s not simply noticing a trend, it’s digging deeper into it, finding out what people are saying, and then basing decision of those insights. What’s the difference between social listening, analytics and intelligence?...

blog article

Interview: Measuring ROI at a Multi-billion Dollar Telecoms Company

Marketing

By Joel WindelsMar 21 2016

...appy customers to generate richer, more anecdotal feedback. This quantitative and qualitative feedback makes its way back into the work the marketing team does, and sometimes the propositions themselves are altered to accommodate these insights. “What we’ll do is feed that in to my team and whatever...

blog article

Watch: Charting What’s Hot at Mobile World Congress ‘15

Online Trends

By Marcus BeardMar 4 2015

...their virtual reality Oculus Rift competitor. LG Watch Urbane – Smart watches are big – and now they’re round. Everyone manufacturer has their own variant of a wrist-worn touchscreen powered by Google Wear, but LG’s is by far the sexiest yet. Xiaomi Smart Camera – At $64, Xiaomi’s entry into the act...

blog article

Why Your Business Should Use Predictive Trend Spotting

Marketing

By Sam PougatchAug 9 2019

...Predicting the future is impossible. But predicting trends that will affect your business is becoming a reality....

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.