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[New Report] State of Social 2024

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blog article

The Best YouTube Marketing Campaigns and Why They Work

Marketing

By Kit SmithDec 2 2016

...ire population. Today, more than a billion people watch videos on YouTube, with almost 5 billion videos watch every single day. Considering 844 million people have watched “Charlie bit my finger”, it seems we no longer need a defining moment in the history of humanity to get us watching videos in mas...

blog article

Apple Watch vs. Garmin: Who Wins the Online Conversation?

Online Trends

By Emily SmithOct 24 2022

...This smartwatch debate has been going on for years. But which brand triumphs online?...

blog article

Looking Ahead: We Predict 11 Digital Marketing Trends for 2017

Marketing

By Kit SmithDec 20 2016

...asy” button=”Get the guide” url=”https://www.brandwatch.com/guides/campaign-measurement/” image=”https://www.brandwatch.com/wp-content/uploads/2015/02/CampaignMease-Thumbnail.jpg”]Measuring the ROI of your campaigns doesn’t need to be a headache.[/bw_banner_cta] Increased personalization Big data can...

blog article

How to Identify Market Trends Online Using Tools and Resources

Marketing

By Kit SmithJan 19 2017

...rize their findings in one handy trends post. BuzzFeed Trending on Buzzfeed features articles such as Create A Sandwich And We’ll Reveal A Deep Truth About You. But BuzzFeed also brought The Dress to the internet’s attention. You might have to wade through some irrelevant posts, but you may also find...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.