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[New Report] State of Social 2024

Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report

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Report

10 Consumer Tech Trends to Watch Out for Right Now

...ine consumer conversations to identify the latest trends and pain points. In this report, you’ll learn about: Consumers' preferences regarding energy efficiency The demand to make video games more accessible The emotional landscape around metaverses How consumers enhance their at-home TV viewing expe...

blog article

The 65 Social Media Terms and Definitions to Know

Marketing

By Emily SmithMay 20

...  We feel your buzzword pain. Here's an A-Z glossary of the most common (and most commonly misunderstood) social media terms and definitions....

blog article

4 Lessons in Hashtag Marketing

Marketing

By Josh MackeyAug 29 2012

...Harry Potter” on social media) The Blatant Advert Trend Changing the above trend sounded like a good idea for HP, but the company made the change to #GetPrinterInk. Now, kudos to HP and Twitter for getting in front of the Harry Potter mix up, but Twitter is an organic beast. Using an uncreative adver...

blog article

11 Ways to Find Trending Topics on Social Media

Marketing

By Kit SmithAug 23 2016

...pop-culture you could do worse than check out BuzzFeed’s Trending page. One of the biggest viral phenomena ever, The Dress was originally posted on Tumblr. It was only when BuzzFeed picked up the story that it Broke The Internet. Reddit The front page of the internet is another site dedicated to tren...

blog article

Behind the TikTok Trend: How Often Do You Think About the Roman Empire?

Online Trends

By Emily SmithOct 5 2023

...When trends transcend TikTok....

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.