Join us as we explore the essential AI skills every marketer should have.
Discover how to maximize AIâs potential while maintaining your unique creative edge
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By Jasmine JaumeSep 27 2012
...ble. This can usually be achieved by an iterative search-string writing process. Researching target audiences: It’s also possible in Brandwatch to set up searches to bring back mentions from specific authors and/or sites. This can be useful if you are looking for conversation from a specific type of...
By Gina HortonJul 30 2013
...opinions. This enabled SSG to deliver numerous in-depth model comparisons to their clients’ different products and competitors’. Also, the ability to drill into the data meant information on purchase drivers, qualities, emotions and opinions across all models were provided in the comparison reports...
By Chelsea FearMar 20 2014
...ne to choose. You can ask Brandwatch Glassware to search a brand or simply gaze over the product to activate the search. The prototype would then display some key data stats which could help you decide whether this product is right for you. By retrieving data the application will show you sentiment,...
By Jasmine JaumeMay 9 2014
...phone”) Reseller language (“bids”, “$”) Writing research Queries Research Queries allow you to capture mentions of a specific topic rather than a particular brand. For example, people discussing holiday destinations or a particular medical condition or – as we did recently in our report – people disc...
By Iris VermerenApr 2 2015
...create Tags and Categories: within the Mentions & Search component in your Dashboard or via the Rules menu under the Tools section within the Sidebar. If you’d like to segment data going forward, you will have to create a Rule, explaining Brandwatch the action that needs to be taken. Once you set up...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.
