Join us as we explore the essential AI skills every marketer should have.
Discover how to maximize AIâs potential while maintaining your unique creative edge
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By Nick TaylorJul 25 2016
...nfluence Score helps you find ‘everyday’ or up-and-coming influencers that are more approachable and less expensive to work with but still have the ability to reach the right people. What’s more, you can explore any individual’s personal influence network to find out exactly who they influence and wh...
By Magnus LinklaterJan 24 2017
...o content marketing than the hard sales talk-about-your-product tack, and it delivers powerful feedback while it’s working: after all, talking to people invites them to talk back. A continual awareness of conversations taking place around keywords on social media affords an insight into the public’s...
By Nick TaylorFeb 16 2017
...er like bit.ly. The next step is to refine your search. You can do this by providing words that show a mention is out of context or by limiting your search to one country or language to avoid unrelated foreign examples. This might be necessary if: Your campaign hashtag is also used in another conte...
By Gemma JoyceSep 22 2017
...(and the moments that don’t) can be tracked minute-by-minute and you can quickly identify what’s influencing the conversation by simply clicking into the mentions and finding out what’s happening. And you don’t need to be watching all the time. Our Signals and Alerts will give you a prompt heads up w...
...missing the mark. In this guide, we present the tactics marketers need to make the most of 2018. Get quick tips on five key areas of marketing, including: real-time marketing, using qualitative data, understanding and measuring CX, creating data-driven strategies, and proving marketing ROI. Get th...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.