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blog article

Analysis: The Kaiser Permanente vs. Blue Cross Blue Shield Social Showdown

Marketing

By James LovejoyAug 28 2015

..., Kaiser Permanente is the winner of this month’s social presence showdown. Perhaps Obama was right to advocate for Kaiser’s integrated model. [bw_banner_cta type=1 url=”https://www.brandwatch.com/report-pharma-industry/” button=”GET THE PAPER” title= “Uncover more insights” image=”https://www.brandw...

blog article

Social Presence Showdown: Bill Nye vs. Neil deGrasse Tyson

Marketing

By Alex JonesMay 27 2016

...Pepsi, if you prefer). Today, we’re examining the social presence of Bill Nye and Neil deGrasse Tyson. As public figures as well as researchers, Neil Tyson and Bill Nye both have dedicated themselves to communicating to the public scientific findings in fun, palatable ways. Their commitment to scient...

blog article

Analysis: The BMW vs Mercedes Social Presence Showdown

Marketing

By James LovejoyJun 26 2015

...tial sales or value. Anyone’s game In truth, this social showdown reveals that between BMW and Mercedes-Benz, it’s really anyone’s game. The two brands have emphasized certain aspects of their image and their unique positions successfully. Identifying and understanding how branding efforts affect the...

blog article

The Coke vs Pepsi Social Presence Showdown

Marketing

By James LovejoyMay 22 2015

...Twitter conversations. This is the Coke vs Pepsi Social Presence Showdown. The data dump Now for the data dump. First off, let’s look at the conversation as a whole. In our latest report on the Restaurant, Food & Beverage industry, we examine the total share of voice for several leading soda brands....

blog article

Analysis: The Pixar vs. DreamWorks Social Presence Showdown

Marketing

By James LovejoyJul 31 2015

...ork’s Home against Pixar’s Inside Out. Read more: Social Presence Showdown: Coke vs Pepsi Read more: Social Presence Showdown: Mercedes vs BMW Now for the data dump… In terms of the overall conversation, Pixar is a clear favorite. An overwhelming 88% of the online conversations gathered were directed...

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