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By Sean CampbellAug 25 2017
...ase-of-use was causing most buyers to go with the competitor. Product managers, don’t forget that intuitive use beats complexity any day. 4. Have you considered first-time-use? Many larger companies with an established product and user-base fail to consider first-time-use. Customers who have been aro...
By Alan RaeNov 13 2012
...should be consciously aimed at getting a tangible business result. One of the things that a long business career has taught me is that you don’t get business by sitting in the bunker creating collateral (although it’s of course a necessary overhead) or by setting up environments for their own sake. Y...
By Peter MorganFeb 6 2017
...of social networks, organic social content has become business hygiene – akin to publishing press releases to your website – while earlier social media KPIs such as ‘building a community’ and ‘fostering genuine conversation’ have both become minimal to the point of irrelevance, particularly for B2B...
By Roza TsvetkovaJul 2 2021
...Get some inspiration and valuable tips from leading social media marketing influencers....
By Jamie DalzellApr 12 2016
...and Justin TV before it. Better still, Periscope comes complete with a range of archiving features so you can share your broadcasts later within blog posts, newsletters, or as standalone content in its own right. 3 easy ways to integrate Periscope into your marketing Hold live Q&A sessions with your...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.
