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blog article

Travel and the Customer Journey: Where Next From a Google Search?

Marketing

By Konstantina VasilevaJan 25 2018

...by the crisis in 2007-2008, because the downward trend is clearly starting before that. So what is going on? If we look at the same Google Trends topic filtered not by web search but by YouTube search, things begin to take a different shape. Search interest is on an upward trend in line with the ris...

blog article

The Ten Best Marketing Campaigns of 2016

Marketing

By Kit SmithDec 16 2016

...asy” button=”Get the guide” url=”https://www.brandwatch.com/guides/campaign-measurement/” image=”https://www.brandwatch.com/wp-content/uploads/2015/02/CampaignMease-Thumbnail.jpg”]Measuring the ROI of your campaigns doesn’t need to be a headache.[/bw_banner_cta] 2016 was a brilliant year if you like...

blog article

How IoT is Changing the World: Cases from Visa, Airbus, Bosch & SNCF

Marketing

By Ronald van LoonApr 6 2017

...ciency for these two manufacturing organizations. Watch the Digital Twin replay from Genius of Things: https://www.youtube.com/watch?v=gUCCnVXgYvw&feature=youtu.be   The impact of how digitizing the physical infrastructure around us affects customer experiences is an ongoing source of inspiration for...

blog article

Research: An Investigation on How Making a Murderer Made its Mark

Online Trends

By Jessica HammersteinJan 26 2016

...nd online conversation, and it will be interesting to see how Netflix goes about creating and promoting content moving forward. Will the Making a Murderer model serve as the beginning to a new trend? [bw_banner_cta type=2]Brandwatch Analytics: In-depth analysis at your fingertips[/bw_banner_cta] Igni...

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.