Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report
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2020 saw a revolution in retail. What trends can Australia retailers expect to continue or emerge in 2021? Read our report to learn about: What will the shopper experience look like in Australia in 2021? What was the key retail trend that stood out in Australia? Is the trend around DIY continuing to...
...’ve collaborated with authors, clients and thought-leaders to discover the 10 data points you should measure when looking at competitors. In this guide, you’ll learn ten quick analyses you can set up today, covering these areas of competitor intelligence: Laying the foundation Audience intelligence P...
Many of us have found ourselves with extended periods of time to fill. In this report, we’ll explore the various ways people are entertaining themselves amid lockdown measures and calls for social distancing. You’ll learn about: The kinds of entertainment people are looking for to distract them from...
...w do you build a đ„ emoji marketing strategy? This free guide will show you how emojis are more relevant than ever in pop culture, and how you can use them to stand out on social media. Why do you need emojis? How can you incorporate them into your marketing materials? Read on for emoji marketing tips...
...prove its customer service. In an industry as fast-paced and customer-focused as travel, you need to make sure you have eyes everywhere. That's why LateRooms.com, the UK's leading hotel booking site, chose Brandwatch to improve its customer service. LateRooms.com is the UK’s leading hotel booking sit...
How can digital consumer intelligence help in the creation and iteration of excellent products? In this guide, you'll learn how to approach product development with digital consumer intelligence solutions and discover how to generate fascinating insights in practice using a range of data sources. Fi...
...ent across the organization. We'll also provide in-depth how-to guides on using digital consumer intelligence solutions to: Better understand target audiences to inform your content strategy Generate insights that can inform reactive content Identify key audience paint points and unmet needs to devel...
Learn how marketing professionals from organizations like IKEA, Vela Software, Wunder.io, and Parents Plus are thinking about the tools, resources, and skills that will enable success in 2023. You’ll learn about: The current challenges marketers are facing A look back at 2022: What worked? And what...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.