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826 items found for "social presence showdown"/feed/rss2/feed/rss2/

blog article

Why The Most Social Brand in the World Isn’t Even ‘Social’

Marketing

By Mark GardinerJan 24 2013

...ion company in America that still has no official social media profile. No official Twitter feed, not even a Facebook page. So if Trader Joe’s is an anti-social media story, why am I writing about it here, of all places? Bear with me for a moment: though I was a marketer for 20 years, and now run my...

blog article

What’s the Point of Social? A Primer on Business Value

Marketing

By Natalie MeehanJun 12 2015

...social efforts insightfully? Proving the value of social campaigns Effective social media activities, like those above, can drive sales, retain customers, enhance your organization’s reputation and position your brand and key staff within it as thought leaders in your area. And social campaigns thems...

blog article

Social Demand: Three Steps to Using Social Media for Demand Generation

Marketing

By Alex JonesApr 27 2017

...en that 69% of adults and 88% of companies are on social media, social platforms are the perfect places to find leads in any industry. Using an audience segmentation tool like Brandwatch Audiences is an ideal way to collect those leads. For instance, a U.S. retailer of women’s business clothing can c...

blog article

Marketing: How to Provide Great Customer Service Via Social

Marketing

By Iris VermerenFeb 25 2015

...complain or to report satisfaction and a third of social media users prefer social media customer service to a phone call. Technology and social media intelligence services now exist to quickly identify online chatter and address any issues, often faster than a service order or a phone call. However,...

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.