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[New Report] State of Social 2024

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blog article

React: Looking to Invent the Next Big Thing? Twitter Can Help

Online Trends

By Cara SherrattMar 1 2016

...as nearly 200 people last month begged for a hair-drying, hair-cleaning or hair-growing solution. Someone needs to invent a dry shampoo for when your hair is so greasy that even your normal dry shampoo is like “nope.” — Catie Warren (@catie__warren) February 5, 2016 some one needs to invent a quicke...

blog article

Brandwatch: One of the World’s Most Democratic Workplaces

Marketing

By Jasmine JaumeApr 11 2013

...remote offices by video conference and have a show-and-tell, complete with clapping and laughter. As a result, over 20 Funky Friday projects have made it into the Brandwatch platform in the last year. We are definitely a happy bunch here, with our every need catered for in the form of free drinks and...

blog article

How to Avoid Marketing Mistakes That Impact Your Bottom Line

Marketing

By BrandwatchFeb 26 2022

...merit to thinking like this, it largely evades a fundamental law consumers align with: The consistency principle. The principle was first noticed in 1968 by two Canadian psychologists, Knox & Inkster. They found that gamblers are more confident their horse will win immediately after they place a bet...

blog article

Guide: Demonstrating the Value of PR Just Got a Whole Lot Easier

Marketing

By Natalie MeehanMay 6 2015

...surement” target=”https://www.brandwatch.com/guide-PR-measurement/”] Quick wins for moving PR measurement online By blending the definitions of PR and the Barcelona Principles, it’s possible to build a strong framework to use to evaluate virtually any PR activity. The starting point for such a framew...

blog article

Solar Eclipse 2017 Data: Mapping the Course of the Eclipse with Geo-Tagged Tweets

Online Trends

By Gemma JoyceAug 22 2017

...ty for brands to jump on a trend. https://twitter.com/DennysDiner/status/897902014063153154 But brands were no match for NASA and all of the other memes when it came to content that was surfacing as most popular. Perhaps people aren’t so keen on brands attempting to gain traction during natural event...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.