[New Report] State of Social 2024
Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report
Get the report
Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report
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By Gemma JoyceAug 22 2017
...ty for brands to jump on a trend. https://twitter.com/DennysDiner/status/897902014063153154 But brands were no match for NASA and all of the other memes when it came to content that was surfacing as most popular. Perhaps people aren’t so keen on brands attempting to gain traction during natural event...
By Emily SmithJul 21 2023
...Crushing your company's social media performance begins with a complete social media audit. Discover what goes into a successful one....
By Ruxandra MindrutaNov 21 2017
...n’t right’. Do they leave, or do they enjoy an icy-cold Heineken together, putting their differences aside? Of course, they’re going to choose the beer. It’s an advertising campaign, after all. But it landed well for me, and proved that with the right execution, big brands taking on big social and po...
By James LovejoyAug 9 2016
...connect with younger audiences. That point feels fundamental throughout the advertisement’s strategy: the content is quick and funny, the ad was delivered through YouTube and social media. Yet before they could arrive at that strategy, Wieden+Kennedy needed to understand Old Spice’s brand, consumers...
By Ruxandra MindrutaAug 25 2017
...with The Guardian and The Economist during the dot-com bubble I was exposed to the idea of founders coming together and building products. It had an aura of excitement that drew me in. Whatever project I moved onto next, one constant theme followed me: I wanted to know how to offer the best possible...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.
