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[New Report] State of Social 2024

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blog article

Research: Analyzing the Twitter Buzz of TV Shows on Gambling

Marketing

By Joakim NilssonAug 17 2015

...he exposure a gambling company was getting on free-to-air TV, here is the breakdown of how the viewership reacted. What could TV networks learn about how their content is being perceived from social media? Quite a lot. The final episode of the series provoked many reactions, much criticism and some p...

blog article

Gumtree & Celebrity Big Brother: Adding Value to TV Sponsorship

Marketing

By Hannah TregearOct 6 2015

...” Sam Diamond, Head of Brand at Gumtree The minute-by-minute feature within Brandwatch Analytics provided analysis on buzz around the show on a moment-by-moment basis. These insights could be pinpointed to the exact moment, down to the minute, highlighting exactly what caused the peaks in conversatio...

blog article

Case Study: How The Guardian Uses Social Data at Its Core

Marketing

By Hannah TregearMay 10 2016

...//www.brandwatch.com/the-guardian/” button=”GET THE CASE STUDY” title= “Uncover more insights” image=”https://www.brandwatch.com/wp-content/uploads/2016/05/Thumb.png”] Download the case study and learn more.[/bw_banner_cta]...

blog article

React: A Social Data Analysis of the Fiercest Bees in The Beyhive

Online Trends

By Gemma JoyceMay 6 2016

...d has appeared in another of our influential super-fan account lists, coming in at number 3 for Twitter’s most powerful Harry Potter fans. It turns out she’s also a big fan of Queen Bey. When Beyonce says “YOU KNOW I GIVE U LIFE” my soul literally leaves my body — Rowan Blanchard (@rowblanchard) Apri...

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.