Join us as we explore the essential AI skills every marketer should have.
Discover how to maximize AIâs potential while maintaining your unique creative edge
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By Elizabeth VictorJul 6 2015
...u to the right media monitoring supplier for your company. An outside media monitoring company has to have the right expertise to be a part of your marketing and brand management team and align with your goals. [bw_banner_cta type=2]Brandwatch Analytics: The choice of a third of the Fortune 100[/bw...
By Joel WindelsSep 22 2015
...brand love and brand value. This vaguer, difficult-to-quantify impact upon the bottom line was enough to satisfy many, but still left social media a fair distance away from those crucial board room revenue conversations. Unilever’s findings The debate has recently been reignited with the claim from U...
By Ruxandra MindrutaJun 30 2016
...g customer service, most of the time it involves 1-2-1 communication, and to improve it, you have to put more money behind and show the ROI as well, which can be challenging – Jason Falls However, smart brands learn from the unfiltered feedback they get from their customers and make pertinent changes...
By Nick TaylorJul 6 2016
...th formatting, images, gifs and links in any Note Components. Note components can be added anywhere in your Dashboards to provide more context to others reading them or to store reminders of what’s being looked at in the Dashboard. You might want to attach the actual images from a campaign that you’r...
By Edward BassJul 21 2016
...nterest in more general marketing topics such as E-Commerce, Digital Marketing and Customer Journeys. In conclusion, it is clear that there is plenty to learn from audiences social data about the preferences and behaviors of our marketing cousins over on the continent. As Brexit approaches we’ll need...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.
