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By Joel WindelsMar 6 2012
...r companies on their websites and monetising will come later in the business plan. Alex discusses his thoughts on traditional advertising and novel ways to supersede it, as well as the importance of a slick user interface and granting access to the API. To hear all about what Neil and Alex discussed,...
By Joel WindelsApr 4 2016
...datasets. “We believe in an open ecosystem where business and users can come in and see data that’s directly relevant to them, or to them as a group.” In order to maximize the value of one dataset, Forrester suggests that technology firms should be making it as easy as possible for data from differe...
By Josh BoydMay 10 2018
...e results too. TweetDeck This is a great tool for community managers using Twitter, but it also has some functionality for monitoring too (although just for Twitter). You can set up search columns that will give you a live feed when anything you’ve specified is mentioned. This is particularly good fo...
By Richard LarsonJan 12 2015
...all 24/7 could be worth it depending on how often comments come through. 2/ Go above and beyond just responding to negative comments Since social media is about communication, there is an opportunity to go above and beyond just responding. Instead of focusing on putting out fires, social media channe...
By Iris VermerenMar 10 2015
...s feel that their social strategy is connected to business outcomes, according to Altimeter. This is why you have to demonstrate value and measure social media as it relates to your broader business goals. Match your goals to actual metrics and behaviors you can measure. Step 2: Measure social media...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.
