Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report
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By Ksenia NewtonFeb 1
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By James LovejoyApr 1 2014
...ase study” target=”https://www.brandwatch.com/case-study-sparkassen/”] The biggest hurdle in this project was brainstorming how to sift through the diverse array of social media to present only the meaningful information to each branch. The group’s largest branch, Hamburger Sparkasse (EUR 37.7 billio...
By Hannah TregearJul 8 2014
...target=”https://www.brandwatch.com/case-study-game-of-thrones/”] The Goal – Strength in Numbers With the start of Game of Thrones season four, Sky – who have the exclusive rights to broadcast Game of Thrones in New Zealand – saw an opportunity to use the excitement and anticipation of Game of Thron...
By Joel WindelsAug 15 2014
...esearch” target=”https://www.brandwatch.com/report-food-beverage/”] So Coke Zero may wish to amplify this interest with a clever campaign relating to calories (or a lack thereof), and Vitaminwater may well choose to focus on a more health-oriented social strategy. And that’s exactly what Coke Zero do...
By Phill AgnewOct 17 2014
...brandwatch.com/wp-content/uploads/2014/10/Consumer-Tech-Thumbnail.png” ]Learn how brands like Sony, Microsoft, and Samsung are using social media to fuel change within their marketplace.[/bw_banner_cta] Estimating how a product will fare in its market before its release is vital to every product laun...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.