[New Report] State of Social 2024
Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report
Get the report
Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report
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By Kit SmithSep 6 2016
...everything and constantly seek out difference The fundamental tenet of social media research is noticing a difference between things. You don’t know what good looks like without seeing the bad, but you are looking for a significant difference. You don’t want to recommend sweeping changes because of a...
By Kit SmithSep 22 2016
...d with each other and reveal market insights. The fundamental tenet of social media research is noticing a difference between things. Be curious and keep exploring. Using insights to drive customer loyalty The market insights gleaned during this process need to be used to not just for better marketin...
By Ruxandra MindrutaNov 16 2016
...ontext. There is an idea in psychology called the fundamental attribution error, and it is the idea that when people are explaining the behaviors of others, they over emphasize the importance of the other person’s personality and put too little emphasis on the context. Richard brings it all back to a...
By Dominick SoarMay 11 2011
.... Sharing is great and of course it is one of the fundamental reasons for the explosion of social media, but it can lead to dilutions of our individual interests and curiosities if we all end up stuck in circles of the same material – content sharing and recommendations from friends are what we expec...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.
