Join us as we explore the essential AI skills every marketer should have.
Discover how to maximize AIâs potential while maintaining your unique creative edge
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...tion use cases that are invaluable for enterprise companies. As technology improves, so do the immense marketing opportunities. Logo recognition and analyses are revolutionizing sponsorship ROI metrics, consumer insights, and how entire marketing teams measure the impact of their activities. This gui...
By Chris OwenJun 20 2017
...‘table service’ part of Maccie D’s motorway toilet-and-snack facilities and wait to be served, (I have a suspicion they may still be sat there… still waiting). Oh how we chuckled about their naivety. Until we tried to order our own food. Having navigated the scrolling digital screens for about six mi...
By Carrie McIlveenJul 27 2017
...k your audience questions. Conduct surveys and one-on-one interviews. This process can reveal deep insight into your customers. During the analysis process, patterns will begin to emerge. Research will discover audience goals, values, and pain points that will resonate. This, in turn, will yield the...
By Jon MowatAug 23 2017
...e brand, as Heineken announced a 5.7% rise in year-on-year profits for the first half of 2017 – way ahead of expectations. It goes to show that putting purpose above aspirational imagery can pay dividends, connecting on a deeper level than mainstream content that sometimes blurs into the background a...
...le Goodall, Social Media, Digital Transformation, Communications Consultant Trainer and Speaker says: "Let's be honest - most of the time our customers don't do what we want them to, when we want them to do it. So how do we plan for and manage for human unpredictability? How do we understand what our...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.