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blog article

How To: Make the Most of Social Data in Your Insights Center of Excellence

Marketing

By Dinah AlobeidAug 16 2017

...andwatch, we believe in the far-reaching value of social data. But we also know social is even more powerful when analyzed alongside other data sets; ask any market researcher and you’ll hear a resounding “yes!”. But when it comes to selecting which social metrics to measure and prioritize in your te...

blog article

The Buy Button Invasion: Is Social Commerce Finally Taking Off?

Marketing

By Kit SmithJul 14 2016

...commerce actually happening? The current state of social commerce Social commerce is a subset of electronic commerce. It harnesses social media, user interactions, and content to facilitate the buying and selling of products and services. This should happen on the social platform itself, rather than...

blog article

Organic Social Media Reach is Falling: Here’s How B2B Marketers Can Fight the Drop

Marketing

By Peter MorganSep 26 2016

..., we’ve created The B2B marketer’s quick guide to social media advertising. This guide explains why social media advertising has become such an integral part of the B2B marketing mix, and how brands can harness it to add value to their bottom line. The guide also shares best practice tips gathered by...

blog article

How Restaurants Can Use Social Media Effectively

Marketing

By Chelsea FearSep 4 2013

...placed on their website as well – integrating its social presence. Comodo   This Latin American restaurant wanted another way to stand out from the many other eateries in New York City (where you can also find a Brandwatch office) and decided to incorporate a social media campaign into its menu. Como...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.